The communication and wine training day this year recommends a reflection around the sector’s graphic design and digital communication. The screening of advertisements and promotional works of the Collita 2019 section features a first showing by Eduard Duch, co-founder of Atipus, with a study specialising in wine label design; and a round table on wine communication digital channels, led by Eva Vicens, journalist, sommelier, WSET and director of the Vinari Awards..
Programme:
09.30 Reception and presentation.
10:00 Creativity in wine labels.
Eduard Duch, co-founder of the studio Atipus.
10.45h Coffee break.
11:00 Projection of promotional spots from the world of wine (Collita 2019).
The session includes a debate with the authors about some of the works presented.
12.30 h Round table: Digital communication in the world of wine: overview and strategies.
The effectiveness in communication strategies through the tools of digital communication, social networks, websites and blogs. Table led by Eva Vicens.
14: 00h Day closure with cava tasting thanks to DO Cava.
Ticket